Established on the style values of the modernist, Whyred is a combination of clean lines, neat shapes and contemporary details. Influenced by the music and art scenes, the design concept, like the client, has an intellectual appreciation for these genres of inspiration.
Inspiration is always drawn from the iconic style of the 1960s Mods and an expression taken from The Whoâ€™s manager, Pete Meaden represents the Whyred design philosophy; â€śClean living under difficult circumstancesâ€ť. Faithful to the simplicity of postmodern aesthetics, Hjort has creates classic, wearable designs with a modern twist that are Whyredâ€™s signature.
Whyred AW13 collection is inspired by Power, Corruption & Lies, which is the second album by New Order and which was released 1983 on Factory Recordings. The silhouette is in essence narrow and closed to the body but we have challenged ourselves in the question of what are feminine vs masculine and created masculine sensuality or feminine angularity.
Tue, 29 Jan | 21.00