Stockholm S/S 14

Whyred

Image by Whyred


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Whyred

Established on the style values of the modernist, Whyred is a combination of clean lines, neat shapes and contemporary details. Influenced by the music and art scenes, the design concept, like the client, has an intellectual appreciation for these genres of inspiration.

Inspiration is always drawn from the iconic style of the 1960s Mods and an expression taken from The Who’s manager, Pete Meaden represents the Whyred design philosophy; “Clean living under difficult circumstances”. Faithful to the simplicity of postmodern aesthetics, Hjort has creates classic, wearable designs with a modern twist that are Whyred’s signature.

A/W 13:
Whyred AW13 collection is inspired by Power, Corruption & Lies, which is the second album by New Order and which was released 1983 on Factory Recordings. The silhouette is in essence narrow and closed to the body but we have challenged ourselves in the question of what are feminine vs masculine and created masculine sensuality or feminine angularity.

Tue, 29 Jan | 21.00  

Berns Stora Salongen, Berzelii Park

Whyred A/W 13

Photos by Kristian Löveborg

All photographs from the shows are property of ASFB and copyright Kristian Löveborg. All usage are reserved for editorial purposes and no commercial purposes. For further agreements and format discussions please contact: info@kristianloveborg.com

S/S 13

Photos by Kristian Löveborg

All photographs from the shows are property of ASFB and copyright Kristian Löveborg. All usage are reserved for editorial purposes and no commercial purposes. For further agreements and format discussions please contact: info@kristianloveborg.com

Whyred Collection A/W 12

Photos by Kristian Löveborg

All photographs from the shows are property of ASFB and copyright Kristian Löveborg. All usage are reserved for editorial purposes and no commercial purposes. For further agreements and format discussions please contact: info@kristianloveborg.com.

Whyred Collection S/S 12

Photos by Kristian Löveborg