Show
Wed
20.00
Mercedes-Benz Fashion Pavilion, Kungsträdgården
PR agency
Jung Relations
Contact - Mandarva Stenborg
Telephone - +46 (0)70-621 57 46
TIGER OF SWEDEN
Tiger of Sweden’s history started in 1903 in Uddevalla, a small town on the Swedish west coast. The brand has its foundation in a strong confection tradition and solid tailoring skills refined for over 100 years.
In 1993 the brand was repositioned with a clear vision of “taking the suit from the bank to the street”. Since then, Tiger of Sweden has gone from being a tailoring brand for gentlemen to become an international design brand, including men’s, women’s and Jeans collections with a wide range of shoes and accessories.
Tiger of Sweden attracts a creative citizen, who moves effortlessly and in style between different cosmopolitan environments, an independent individual that loves the clean, wellfitted tailored cut, with high quality and modern Scandinavian attitude.
Tiger of Sweden breathes “a different cut” – a symbol for a different mindset that implies a constant ongoing development, both designwise and intellectually. The unexpected combinations of silhouette, cuts, materials and details have given the brand its unique position.
Tiger of Sweden works in close collaboration with the best fabric mills available, developing its own fabric designs that create the brand’s uniqueness. Combining materials with a clean cut based on craftsmanship creates the unique and beloved Tiger fit, whether it is a suit, blazer or a pair of jeans.
Agents and distributors today distribute Tiger of Sweden in 20 countries. Tiger of Sweden is available in 48 branded stores.
Tiger of Sweden Autumn/Winter 2013: Intellectual Clash
Tiger of Sweden’s philosophy of a different cut embraces rock ’n’ roll elegance this season, Autumn-Winter 2013. Cool classics contradicted by the luxe rock ’n’ roll attitude of David Bowie sees the menswear lean, minimal silhouette ready for the night.
The Womenswear reflects this ideal of contradictions and clash by utilising our brand heritage of classic mens tailoring but for women, where boy-meets-girl. Our interpretation of the tension between the masculine and feminine elements is perfectly played out at night, letting our darker, edgier attitude rule.
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Wed, 30 Jan | 20.00 |
