Johanna Pihl offering garments that creates a sharp, sophisticated and effortless stylish
attitude. Each garment is made of high quality with focus on fabric manipulation, tailoring,
details and finish. Designed by this philosophy, the pieces are formed to show a modern yet
timeless and intriguing silhouette. It’s constructed for the modern woman. To her with a
strong and sleek attitude who likes to reflect her inner with her outer style.
A/W 12
The Collection Johanna Pihl AW12 was born from the relationship between Rococo and our
modern time focusing research on architecture and interior design with lines and patterns
characteristic from these periods. The garments are formed to create a sleek, elegant and
confident expression, defined by the reconstructed original pattern influences with a colour
palette inspired by the 18th century royal palaces interior design. The collection is made to
create a modern parallel between pure originality from the classic era with modern
minimalism.
