Hope signature style is low key, raw and authentic. It should give a feeling of well-being and
modern. We like to support “an easy move in everyday life” and supply a well-dressed and
relaxed look.
The designers Ann Ringstrand and Stefan Söderberg founded Hope in 2001 with a true
vision of the concept of Hope as consistent and recognisable. We like solid and true
engagement for all parts included in the making process. We believe that our global
customer share similar demand for a well-made concept as we do. Hope is a lifestyle
concept that exists in the field of fashion with a special liking for original and classic design.
Hope was awarded the prestigious Guldknappen 2010.
The Hope Collections are today sold in 7 Hope Shops in Sweden and Denmark, by 200
exclusive retailers on 20 markets and also through 7 Hope Shop in Shops.
For its s/s 2013 collection, Hope is inspired by the handicraft of macramé.
This folk art was created by sailors in Japan and Europe in the 17th century.
This season, we knot together the yellow sun to the blue sky and the glittering
silver of the ocean to set the tone of the collection. The materials are raw, clean
and structured, including heavy linen and cotton canvas. The fact that male
sailors developed this textile technique ties in to Hope, too, as the brand often
straddles the boundary between masculine and feminine.
